ON-PAGE SEO WHY IT IS IMPORTANT
Before we start discussing the most important points related to ON-Page SEO first understand the importance and role of On-Page SEO before we begin. On-page SEO importance In simple words On-page SEO helps the search engines to understand our website and its content whether it is relevant to a searcher’s query.
There is a greater focus on relevance and semantics in search engine results pages (SERPs). On-page SEO includes optimizing your content heading, meta tag, images, HTML tag, the Header tag, responsive, and relevant links on your content Should be properly provided to get a better result on search engines. On-page SEO and off-page SEO.
If you’re are a blogger then generally you prefer on-page SEO and off-page SEO on your site to get major traffic but generally, most of the people follow the off-page SEO because one of the common reason of doing off-page SEO is given below Off-page SEO refers to all the things you can do outside of your website to help you improve SERP position: link building, forums, content marketing, profile creation, blog commenting.
In simple words, off-page SEO helps search engines understand what others think about your product, services, or website. But in my case if you put some efforts into on-page SEO you’ll see a boost in your website traffic and also it will increase your website Authority. The major factor that you should know and also indicate to apply on your website.
WHAT IS SEO?
SEARCH ENGINE OPTIMIZATION
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
It is the process of getting traffic from the search results on the search engines. So I won’t give you this bookish definition, rather, show it to you through an example.
So if you go to “google.com” and search for any keyword list, For example, how to create an auto blogging website using WordPress.
Once you search for how to create an auto blogging website using WordPress you will get the first result is an article on my website: http://www.mytechnicalnews.com So if you click on this result you will be redirected to that website then you will become part of organic traffic of that particular website.
WHY SEO IS IMPORTANT
So now let’s talk about why SEO is even important and why you should even consider doing it for your website. Personally, I love SEO. Why?
Because it is free evergreen traffic. Many websites that are ranking first get a major of 89% traffic through the search engine and 50% from organic search Whenever we talk about SEO we primarily focus on Google because Google owns the majority of the market shares in the search engine space. So as you can see in the data here that Google owns around 75% of the market and Yahoo comes in second place at 8%.
So whenever we’ll be talking about SEO, we’ll be focusing entirely on Google. I should also mention that SEO is for organic search results, and SEM is for Search Engine Marketing. That is for paid search results.
So the goal in SEO is to get into the top 3 ranking positions of Google search results. so you can see the data on how much traffic % top 3 positions are getting.
Then your target is to rank your website on the first result here. Where the “Hosting Providers” is ranking currently. Why? Because it’s a human tendency to click on the first couple of results and not go down on the search results page.
Also going through the stats up I showed you, you can see that the position one is getting almost 20% of clicks for the target keyword. It goes down from there in position two around 13%. Position four around 8%. And for position ten you are only getting 8% of the clicks. So the ultimate goal is to rank your website for the first position. Now there are two ways to get ranked in the first position. Either you can pay money and buy those keywords, or you can do the proper SEO route So how the hell even Google rank websites, right? So already there are 200+ factors that Google considers while ranking a webpage on their search results.
But the primary ones are the backlinks, content, user experience, and site structure. One of the key metrics that Google considers while ranking a webpage is the number of backlinks. So backlinks are all about how many different other websites are linked into your webpage that you are trying to rank on Google search results.
SEO Content Strategy
Content is king when we talk about SEO. The content should be comprehensive, it should answer all the questions that a person has while searching for the keyword. If your content is not good its doesn’t matter how many backlinks you make. maybe it will improve your ranking but after some time it won’t rank.
Types of SEO.
> On-Page SEO
> off Page SEO
There are primarily 2 types of SEO: on-page SEO and off-page SEO. We’ll be covering the off-page SEO in the next blog, today we’ll be focusing entirely on on-page SEO. Although all of them are equally important.
What is On-Page SEO?
On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.
So these are all the measures, all the tactics that you can use directly within your website in order to improve its position in the search rankings. So there are various factors that affect the on-page SEO. So we’ll go through them, one-by-one. So the most important metric is the keyword.
The keyword in the context of search engine optimization is a particular word or a phrase that describes the content of a webpage.
What is On-Page SEO?
“OFF–page SEO” (also called “off–site SEO“) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
How To Find Keywords
Keywords are actually the foundation of your website content. Before starting an article, I spend 30 to 50 minutes finding the right keywords. Also, you have to understand that Google is a machine. They have crawlers to understand the content of your website.
There’s no human eye looking at your content. So the only way they can understand the content of your website is through keywords. So the better optimized your article is for these various keywords, the better ranking you will get in the search results. I’ve even seen websites drive almost a million-plus visitors to their site, without doing anything else apart from keyword research because the competition is very low in some of the niches.
Whenever we are talking about on-page SEO it starts with keyword research. So now I hope that you might have understood that keywords are extremely important for your website.
where do you even find such keywords, right?
Although there are many free tools also available out there in the market, which can be used to doing the keyword research. But if you are really serious about SEO, if you are really serious about driving the free organic traffic through Google search results then you should definitely invest in a paid tool.
The one that I personally use and prefer is “ahrefs”.
All my SEO efforts are done through “ahrefs”. Ahrefs is not only used for keyword research but much more than that. So let me show you the process that I used to do the keyword research. This might be different from what the experts say, but this has been the most profitable one for me.
So let’s say if I have to write an article for the best credit cards in India. What I’ll do is the first search for the main keywords, the natural-looking keywords.
The best credit cards in India, then I’ll copy the URL of the first article that is ranking.
Open site explorer of ahrefs, enter the URL here, select “prefix” and press search. Apart from ahrefs you can also use other tools like “semrush” it is also very popular in the market. It also has a very comprehensive database for the keywords and the backlinks.
It also offers a 30-day trial. You can also use “Moz”, it’s one of the biggest websites when we talk about internet marketing online. They also have SEO software. Apart from that, you can also use this free tool “keyword finder”. Their keyword difficulty metric is really preferable in all the internet. Also, it gives you a list of related keywords like “tourist places in India”, “best tourist places in India” along with the search value and the CPC.
But the keyword difficulty metric here is extremely important. So what are the things you should remember while doing the on-page SEO? The most important metric is the niche. Your niche should not be too competitive. It should be easy to rank. So whenever you are writing an article make sure you do comprehensive research.
Research is very important before writing any article. So make sure you research your article, make a list of the important, relevant topics related to the niche of your article. And then do the keyword research. The more keywords you have, the more keywords you are targeting in your article, the better ranking you will get, the more traffic you will get in the future. So let’s say you are writing an article on the best credit cards in India.
*So another related search term is “how to apply for credit card”, “credit card steps”…
So these are all related search terms which also have comparable search volume. So you should be incorporating all these keywords in your article. You also have long-tail keywords like “which credit card is best in India”. So this is a long-tail keyword. And then you should just follow my technique of putting in the URL of the top-ranking articles into ahrefs and then downloading the excel sheet on the various keywords.
So On-page is the most important factor in ranking. If you check you’ll find that 95% weightage of SEO is on-page SEO.
H1, H2, H3 HEADER TAG FOR SEO
These are heading H1, H2, H3
Headings We need to put our most important lines in the H1 tag. Like we have a website of study for knowledge So I write Welcome to study for knowledge. This will stay in H1.
next is H2– subpoints Let’s try to understand. Today we’ll talk about SEO. the main content about what is SEO This will be in H2. Other details will be in a paragraph. If I make more subheadings. let’s say on-page SEO. That will come in H3.
Let’s say SEO is H1. This means I am talking about SEO. and it has 2 parts: On page and OFF page. So On-page is H2, OFF page is H2 too. Basically we need to use H1 once. And H2 we can use multiple times. We can go to H6 multiple times.
Remember H2 will come inside H1. and H3 inside H2. so heading will be H1 and then sub-points will be H2 so if you want to elaborate your subpoint that subpoint will come in H3 and so on. Like the person can understand the series of our content. But Google won’t So for a successful crawling we need to give headings. Tags like H1, H2…. etc so you have to increase the size of main subheading.