What Is Off-Page SEO (Why It Is Important)

Why Seo Is Important

What Is (Off-Page SEO) WHY IT IS IMPORTANT

seo evolution

So SEO has evolved a lot. It has continuously evolved. earlier, it was very easy to fool Google. So black hat was used to rank your website to the top search results. So what people used to do is, to make quick money, they used to rank some articles which have monetary intent. And they use to do it by calling the black hat ways.

So some of the black hat ways are like making comment backlinks, forum backlinks, VPN or the private blog network.  But after the latest algorithm updates, Google has become really smarter. Now only the white hat ways of SEO works. So it’s extremely difficult to rank your website if you’re following the black hat ways.

You really need to provide quality content, add value to the user who is searching for the keyword, only then will your website be ranking.

Google algorithm updates

Google rolls out these algorithmic updates to remove all the irrelevant results on the search engines and to only keep the high-quality results for their users.

Now Google rolls up algorithmic updates quite frequently. Why Because they really want to provide the best experience to the people who are searching on their platform. The ultimate goal of Google is to be highly relevant and to provide the answer as quickly as possible.

Now let’s talk about off-page SEO.

what is off-page SEO?

It refers to action taken outside your website to impact your ranking within the search result page. So on-page SEO was all about taking action on your website, and off-page SEO is all about actions taking outside your website. So the primary off-page SEO element is backlinks. A backlink is the most important metric when we talk about off-page SEO. So we are not talking about any kind of backlink. So there’s a strategy behind the backlinks. So these are the four key parameters you have to look at when building backlinks to your website.

What is a backlink?

So a backlink is created when one website links to another. The link between the two websites is called a backlink.

The rule of the convention is the more backlinks you have, the better ranking you will get. But that is not the correct definition, because there is so much more to a backlink.
There are various parameters like whether the backlink is a do-follow backlink or no-follow backlink. Whether the backlink is coming from a relevant website or an irrelevant website. 

do-Follow And No-follow backlinks

So let’s start with the difference between A do-follow and no-follow backlink. Let me explain a do-follow and no-follow backlink through an example.

Let’s take an example of this article “best hosting providers”.

Now here this article is linked to the other article “best hosting providers”.

Here I have added an extension called “no follow” in my chrome browser, so whenever it finds a no-follow backlink it just put a red-dotted square around that backlink. And how to check that? go to any link click right button of your mouse and down you can see inspect or view page source now it will open the HTML code Here you can see that the tag rel=”nofollow” is applied to this link. So the power of the website, won’t be transferred to the website I am linking to. So let’s talk about this link from My Technical news linked to the article “Affiliate Marketing”. Here when you check the page source code.

Search for the anchor text, here if there is no tag of rel=”nofollow”. That means the link is followed in nature. That means that Google crawler will pass on the power of this website towards my article. All you have to understand is to do-follow backlinks, the power of the website is transferred to the website you are linking to. And for the no-follow backlinks, Google does not consider the power.

Internal And External links.

What is Internal link

Internal links are links you see on a webpage that navigates you to another web page of the
same domain. These links allow viewers to stay on your page for a longer time. As a result, it increases your website authority. It also helps to get a better ranking in search engines.

What is External link

External links are also known as outbound links if another website is linked or in simple words if your website is linked to another website is called External links.

Anchor Text :

Now let’s talk about the Anchor text.

Anchor text is the visible, clickable text in a hyperlink. In modern browsers, it is usually blue and underlined. So anchor text is the exact keyword, a phrase used to create the backlink. So here you have written an article How to start a blog and you use this keyword phrase of which start a blog, becomes the anchor text for the backlink that is created for the article. Now, this is a very, very important part when we talk about backlinks. But honestly people, just literally ignore this part. As I mentioned, SEO has evolved a lot. So Google has become much smarter. So they are not only looking at the number of backlinks but also at the quality of the backlinks.

Link Juice :

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. So link juice is more of a measurement of the quality of a backlink. So if a link is a no-follow like in our article, so no link juice is passed to the linked website. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

Why Are Backlinks Important For Seo

It’s simple, you need more organic free traffic. More the high-quality backlinks, the better ranking you will get in the Google search results and more traffic you’ll be driving for your website.
So when you are building backlinks you are also getting extra traffics from the websites that are linking to you. A backlink also helps in brand building and also in building relationships with various other webmasters.
So let’s talk about the black hat VS the white hat SEO now.

Black Hat VS White Hat seo

Black hat SEO involves all the wrong ways to get your website ranked. I don’t use it, I don’t recommend it so kindly please stay away from black hat SEO.
White hat SEO refers to the use of techniques and strategies that target a human audience. It looks more natural and it is the preferred way. So backlink building is not easy. It is a time-consuming process and you will definitely need some tools to make this process simpler. So all the tools mentioned here,  are the same tools recommended by internet marketers all over the world.

  • Ahrefs
  • Moz
  • Semrush
  • Buzzstream

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