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what is off-page SEO(why it is important, backlinks,Internal And External links? Black HatVSWhite Hat complete tutorial

what is off-page SEO(why it is important, backlinks,Internal And External links? Black HatVSWhite Hat complete tutorial

  Of page seo tutorial

Before going to Of page seo I like to tell u why backlinks are important and seo evolutioin So today we talk about backlinks , the core of SEO.

We are already done with the on page SEO, and today we will be learning about the off page SEO.

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seo evolution 

Why Seo Is Important

So SEO has evolved a lot. It has continuously evolving. earlier , it was very easy to fool Google. So black hat were used to rank your website to the top search results. So what people used to do is, to make quick money, they used to rank some articles which has monetary intent.
And they use to do it by calling the black hat ways.

So some of the black hat ways is like making comment backlinks, forum backlinks, VPN or the private blog network. So these are all the ways to fool the Google algorithm and get your website ranked.
All these used to work earlier in 2010…11 and all.
But after the latest algorithm updates, Google has become really smarter. Now only the white hat ways of SEO works. So it’s extremely difficult to rank your website if you’re following the black hat ways.

You really need to provide quality content, add value to the user who is searching for the keyword, only then will your website be ranking.

Now with various algorithm updates, Google has become smarter. So here is a snapshot of various Google algorithmic updates.

Google algorithm updates


The major ones were Panda and Penguin. Google rolls out these algorithmic updates to remove all the irrelevant results on the search engines and to only keep the high quality results for their users.

Now Google rolls up algorithmic updates quite frequently. Why Because they really want to provide the best experience to the people who are searching on their platform. The ultimate goal of Google is to be highly relevant and to provide the answer as quickly as possible.

Now let’s talk about off page SEO.

what is off page SEO?


It refers to action taken outside your website to impact your ranking within the search result page. So on page SEO was all about taking action on your website, and off page SEO is all about actions outside your website.
So the primary off page SEO element is backlinks. Backlink is the most important metric when we talk about off page SEO. So we are not talking about any kind of backlink. So there’s a strategy behind the backlinks. So these are the four key parameters you have to look at when building backlinks to your website.

Why OFF Page Seo Is Important


So follow vs no follow backlinks, anchor text, link juice and relevancy.
Don’t worry we will be explaining all of these one by one. So let’s start with backlinks.

What is a backlink?

So a backlink is created when one website links to another. The link between the two websites is the backlink. Let me show you, through an example.


Here’s another website, Moneytap.com. So here I gone an check a comment on their website. so i got one comment best credit card in india the person wrote the comment and added his website url 

When you click this link, it redirect me to his  website, best credit cards in India. 

So this is a backlink made to the website. For this article, this is a backlink. Since this article is linked to the article, this becomes a backlink to the article.

The rule of convention is the more backlinks you have, the better ranking you will get. But that is not the correct definition, because there is so much more to a backlink.
There are various parameters like whether the backlink is a follow backlink or no-follow backlink. Whether the backlink is coming from a relevant website or an irrelevant website. Those are the quality of the backlinks.

Follow And No follow backlinks


So let’s start with the difference between A follow and no-follow backlink. Let me explain a follow and no-follow backlink through an example.

Let’s take the same example of the  article “best credit cards in India”.


Now here this article is linked to the  article “best credit cards in India”.

Here I have added an extension called “no follow” in my chrome browser, so whenever it finds a no-follow backlink it just putted a red-dotted square around that backlink.


And how to check that? go to any link click right button of your mouse and down you can see inspect or view page source

now it will open html code

Here you can see that the tag “rel” is equal to no-follow is applied to this link.

So the power of the website, won’t be transferred to the website I am linking to.
So let’s talk about this link from MoneyTap linked to the  article “best credit cards in India”. Here when you check the page source code.

Search for the anchor text, here there is no tag of “rel=nofollow”. That means the link is follow in nature. That means that Google crawler will pass on the power of this website towards my article. All you have to understand is for follow backlinks, the power of the website is transferred to the website you are linking to. And for the no-follow backlinks, Google does not consider the power.

Internal And External links.

So internal links are all the links that are pointing to the internal links of the website. And an external link is a link that points to any external domain.

So here in my article of best credit card in India, here you can see that I’ve linked to another article to my website called “check EPF balance”.


means you writting a article best credit card in india and in that article you have also added some links related to that article So this is an internal link to the website.
For the link that is going outside of my website, like the quick application link here of this 


means you have add links outside your domain i

Anchor Text


Now let’s talk about the anchor text.

Anchor text is the visible, clickable text in a hyperlink. In modern browsers, it is usually blue and underlined. So anchor text is the exact keyword, phrase used to create the backlink. So here you have written an article best credit card in india and you use this keyword phrase of which credit card is the best, becomes the anchor text

for the backlink that is created for the article. Now this is a very, very important part when we talk about backlinks. But honestly people, just literally ignore this part. As I mentioned, SEO has evolve a lot. So Google has become much more smarter. So they are not only looking at the quantity of backlinks, but also at the quality of the backlinks.

Link Juice


So link juice is more of a measurement of the quality of a backlink. So if a link is a no-follow like in our article, so no link juice is passed to the linked website. Also the relevancy of the backlink matters a lot. So if our article is best credit card in India, so a backlink coming from a credit card related article will be much more powerful than a backlink coming from a guitar-based website. So a backlink coming from a treasury website, which has been functioning for let’s say over 10 years, and write specifically about credit cards, then that backlink is gonna be a hundred times more powerful than a backlink coming from a new credit card based website.

Why Are Backlinks Important For Seo


It’s simple, you need more organic free traffic. More the high-quality backlinks, the better ranking you will get in the Google search results and more traffic you’ll be driving for your website.
So when you are building backlinks you are also getting extra traffics from the websites that are linking to you. A backlink also help in brand building and also in building relationships with various other webmasters.
So let’s talk about the black hat versus the white hat SEO now.

Black Hat VS White Hat seo

Black hat SEO involves all the wrong ways to get your website ranked. I don’t use it, I don’t recommend it so kindly please stay away from black hat SEO.
White hat SEO refers to the use of techniques and strategies that target a human audience. It looks more natural and it is the preferred way. So backlink building is not easy. It is a time-consuming process and you will definitely need some tools to make this process simpler.

So all the tools mentioned here,  are the same tools recommended by internet marketers all over the world.

 Ahrefs.

If you don’t have a very big budget and you just have enough money to invest on one SEO tool then I highly recommend ahrefs. It’s the absolute best tool when you talk about SEO.

You can also use Moz or

Moz
Semrush

Buzzstream.

Buzzstream is the best outreach management and white hat link building software out there. BuzzStream send 100 to almost 200 emails per day  all our website It makes it super easy to manage the emails. It tells you how many people have replied, how many people have seen the message but have not replied. And also categorizes all your emails in “buckets” , in folders to make it easy for you to manage.

So in the next blog I I’ll show you top do follow instant approval commiting website so by This you can increase your DA,PA.

One thought on “what is off-page SEO(why it is important, backlinks,Internal And External links? Black HatVSWhite Hat complete tutorial

  1. Search engines are constantly updating their algorithms for optimization, so it is tough to maintain a SEO and Link Building strategy. Updates like, Google gives more importance to websites which are mobile responsive in search results and it will be penalizing websites that use pop-ups and will penalize by ranking them lower. Some business’ will find it challenging to keep up with these ever-changing Google algorithms. If your website is SEO and Link Building optimized, it will boost your visibility in search engines which in turn will improve your business’s credibility, increase your websites web traffic all of which is an important SEO and Link Building factor. Once you get traffic, Google Analytics helps you track valuable information about your visitors like their location, demographics(age, gender), what browser they are using, keywords used to visit the site, time spent on your website, identify your best and worst performing page, what visitors are most clicking on your site and many other factors. These crucial information helps in building marketing strategies like your target audience, target location. The better you know your customers the better product/service you can provide and get better results in ROI. Search Engine Optimization has become a long time investment for businesses. Content will always be the king, but SEO and Link Building factors play a huge role in improving your business. SEO and Link Building can guarantee you traffic to your website but it can’t guarantee you sales. Initially SEO and Link Building will help in giving you sales but in the long run it is your product and service which you provide to the end customers that matters. It is possible that you website is ranking on first page of Google and still not enough business, so in the end it is the content, product and service that matters.

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